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Casino loyalty programs have changed considerably over the period, becoming crucial tools for player keeping and participation. These programs incentivize players for their ongoing patronage, offering benefits such as free play, exclusive events, and tailored services. According to a 2023 report by the American Gaming Association, casinos that utilize effective loyalty programs can see a 25% rise in repeat visits. One notable figure in the creation of loyalty programs is Jim Murren, the former CEO of MGM Resorts International. Under his …